Two new product launch tools

I’m finding the truth in the adage. “When the student is ready, the teacher will come.” I am in the process of relaunching a venture. While researching some ideas, I was serendipitously introduced to two items that hit the product-launch nail on the head.

The first is the book Start with Why by Simon Sinek. The second was a blog post “9 Creative Ways to Use Social Media to Launch a Product” by Michael Stelzner.

Start with Why discusses how when making connections we need to lead with the why and how we do something. “Why” is the reason that differentiates our offering in the marketplace. It’s a great message on how to communicate with others on your personal story. 9 Creative Ways is a roadmap to engage your social connections to launch any new product. It’s about engagement, not marketing.

I will be telling the story how I became a “Genuine Car Nut” and sharing our automotive heritage. These new tools are helping me relaunch my Indianapolis Auto Tours venture. Stay tuned to see what develops.

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