The blizzard of 2012 calls to mind another one 100 years ago and its effect on auto history. In March 1912, snow blitzed the First Indianapolis Auto Tent Show.
Prior to 1912, Indianapolis auto shows were open air affairs because there was no building large enough to accommodate a large show. Soon, over 60 dealers and garages throughout the business district hosted thousands visitors at these shows.
1912 Marion ad
Dennis E. Horvath Collection
The successes of these early shows led the Indianapolis Auto Trade Association (IATA) to plan the March 24, 1912, tent show on three streets around University Park. The Indianapolis News reported: “The blizzard failed to utterly to dampen the big tent, although the canvas roof was compelled for a while to support a heavy weight of fallen snow. A gang of workmen was busy nearly all day removing the snow from the top of the tent and succeeded in preventing it from breaking through anywhere.”
Lack of heat also was a problem. The IATA rounded up new car salesmen and fired up some cars to take the chill from inside the tents. Today’s exhibition halls, thankfully are heated.
1912 National ad
Dennis E. Horvath Collection
At the 1912 show, 40 different makes of automobiles were displayed. Ten of the 15 Indiana-built cars and trucks on display were produced in Indianapolis factories. They were American, Cole, Empire, Marion, Marmon, National, Stutz, Pathfinder, Premier, and Waverley. The Indianapolis News further reported: “Indianapolis is fast becoming the most important car center in the world. The city is nationally recognized as second to Detroit alone in the automobile manufacture and its superior shipping facilities promise to put it in the lead within the next few years.” This prediction never came to fruition, but Indianapolis maintained its auto manufacturing position through the 1920s.
In 1912, Auto Row was centered in the downtown area. This is a sharp contrast to today, where new car dealers are located in outlying areas.
1912 Stutz ad
Dennis E. Horvath Collection
Later on, the Indianapolis Auto Show moved to the Indiana State Fairgrounds for many years and finally to the Indiana Convention Center. When I was in high school, my friends and I always went to the Indianapolis Auto Show on New Years Day to peruse all of the new offerings. Blizzards were never a problem in our enjoyment.