Do think we have weather challenges today? Let me tell you about the 1913 Indianapolis Auto Show and weather challenges 100 years ago.
Indianapolis auto shows were open air affairs beginning in 1907, because of the lack of any building of sufficient size to accommodate a large show. Soon, over 60 dealers and garages throughout the district hosted thousands of visitors at these shows.
The successes of these early shows led the Indianapolis Auto Trade Association (IATA) to plan the March 24, 1912, tent show on three streets around University Park. However, a blizzard blitzed this show. The Indianapolis News reported: “A gang of workmen was busy nearly all day removing the snow from the top of the tent and succeeded in preventing it from breaking through anywhere.”
The next year’s event was inside, at the Coliseum and Coliseum Annex at the State Fair Grounds, March 24-29. No snow, but a torrential downpour started on Easter Sunday, March 23. By mid-week many parts of Indianapolis were stranded by the swollen White River and its tributaries. With the crippling of street car and other transportation systems, Indianapolis auto manufacturers came to the rescue.
Every factory and garage and many private owners placed their cars at the disposal of the police and other departments. New cars, test cars, factory trucks, and anything that would run was pressed into service in the flooded districts where it was sometimes too swift for boats. These vehicles carried the imperiled families to places of refuge.
For instance, the personal touring car of Henderson Motor Car Co. Vice President R. P. Henderson was placed at the disposal of authorities on the north side making trips carrying flood victims to high ground. One of the first trucks placed in service was “Old Bolivar,” the first Henderson touring car built, that was serving as the factory pickup truck. The truck transported a boat and officers to the flood area across the Fall Creek Bridge.
By Tuesday, March 25, the continuing rains caused the White River and other streams to rise cutting off access to the fair grounds, making it necessary to discontinue the show until Friday, March 28. On Friday the show was further discontinued until Sunday at 1 pm. The directors of the IATA decided that the Sunday receipts of the show would be donated to the flood sufferers relief fund. Freewill offerings to the fund were also accepted at the doors, and the IATA also scheduled two benefit theatrical performances at the reopening. The total amount taken in for the fund during the Sunday show approached $1000.
On Sunday, IATA estimated that at least 4,000 people inspected the cars on display. Indiana manufacturers, including Auburn, Cole, Empire, Haynes, Henderson, Marion, Marmon, McFarlan, Motor Car Manufacturing Co., National, Studebaker, Premier, and Waverley Electric, were part of the 36 firms exhibiting a total of 200 cars.
The show continued through the end of the week. The Coliseum ground floor featured pleasure car exhibits, and the promenade around the structure had more cars and motorcycles. The Coliseum Annex housed accessories and trucks. Warmer weather, bigger crowds, and better transportation facilities combined to make the later days of the show successful. A joyful carnival crowd greeted closing night on Saturday, April 5.
The Indianapolis Auto Show celebrates its centennial on December 26, 2013, thru January 1, 2014. Hopefully, we won’t have any weather challenges for this year’s iteration of the show. See you there.